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Hailey Rhode Bieber (née Baldwin; born November 22, 1996) is an American model, socialite, and businesswoman. She has been featured in advertisements for Guess, Ralph Lauren, and Tommy Hilfiger.

Early life and family​

Hailey Rhode Baldwin was born in Tucson, Arizona, to actor Stephen Baldwin, the youngest of the Baldwin brothers, and graphic designer Kennya Deodato Baldwin. Bieber's maternal grandfather is the Brazilian musician Eumir Deodato. She was named after Halley's Comet.

Career​

Modeling​

The first modeling agency Bieber signed with was Ford Models, appearing in magazines such as Tatler,, LOVE, V and i-D. Her first commercial campaign was for the clothing brand French Connection in the winter of 2014.] In October 2014, Bieber made her runway debut walking for Topshop and French fashion designer Sonia Rykiel. In December 2014, she was involved in a photo session for Love magazine, which also produced a short movie shot by photographer Daniel Jackson and released on the magazine's official YouTube channel.

In January 2015, Bieber was photographed for American Vogue and in March for Teen Vogue. In April, she shot her first magazine cover for Jalouse magazine alongside male model Lucky Blue Smith. In the same month she was involved in two further cover-shoots, for the Dutch edition of L'Officiel and the American edition of Wonderland magazine and was also pictured in editorials for Miss Vogue and W magazines. In July 2015, she was featured in Ralph Lauren advertising alongside Australian singer Cody Simpson, and in October returned to the runway for Tommy Hilfiger and Philipp Plein.

In January 2016, Bieber appeared in a Ralph Lauren campaign and shot an editorial for the Korean edition of Vogue. After walking again for Tommy Hilfiger in February, Bieber featured in spring/summer campaigns for Philipp Plein and Tommy Hilfiger.[24] In the same period she was also shot for Self magazine and filmed for a commercial of clothing brand H&M, which was released in the Coachella Music Festival period in April. In March 2016, Bieber signed a contract with high-profile New York modeling agency IMG Models and in May appeared on the cover of Marie Claire, who described her as a "fresh face". The American cover was also released as the July cover of the Dutch edition of Marie Claire. In June, Bieber walked for Moschino alongside high-profile supermodels such as Miranda Kerr, Alessandra Ambrosio, Jourdan Dunn and Chanel Iman and in the same month she also made her debut in advertising for Guess.

During the summer of 2016, Bieber was photographed and filmed for an UGG footwear campaign, alongside supermodel Rosie Huntington-Whiteley. Along with Joan Smalls, Bieber was also the face of Karl Lagerfeld's limited-edition North American clothing line entitled "Love from Paris". Bieber also appeared in editorials for Glamour Magazine and Italian Vogue. In September, she took part in New York Fashion Week, walking for Tommy Hilfiger, Prabal Gurung, Jeremy Scott, Tory Burch and Matty Bovan. In London she made a personal appearance at a pre-London Fashion Week party at Stradivarius where she provided social media presence via selfies and tweets. She then walked for Julien Macdonald in LFW. During Milan Fashion Week Bieber walked for Dolce & Gabbana and in Paris Fashion Week she walked for Elie Saab. Bieber also appeared in advertising for Prabal Gurung Sport. Later that year she featured in campaigns for Guess' holiday collection and Australian label Sass & bide. In November 2016, Bieber was on the cover of the Australian edition of Harper's Bazaar, and featured in a French Elle editorial.

Other ventures​

Acting and TV appearances​

In 2005, aged nine, Bieber appeared by the side of her family in the television documentary Livin It: Unusual Suspects, and in 2009, she made an appearance in an episode of the TV show Saturday Night Live by the side of her uncle Alec Baldwin. In 2011, she appeared as Australian singer Cody Simpson's love interest in the music video of the song "On My Mind" as part of her early work and several years later, in 2016, she had a role in a second music video, "Love to Love You Baby" by French model and singer Baptiste Giabiconi, a cover of the Donna Summer song released in 1975.

Hosting​

On October 25, 2015, Bieber worked as a TV host in a segment of the 2015 MTV Europe Music Awards in Milan, Italy. Alongside Italian supermodel Bianca Balti and English rapper Tinie Tempah she revealed the winner of the Best Music Video Award, won by Macklemore and Ryan Lewis for the video of their song "Downtown". On June 19, 2016, she co-hosted with model Gigi Hadid announcing a live exhibition by Shawn Mendes at the 2016 iHeartRadio Much Music Video Awards in Toronto, Canada.

Beginning on May 2, 2017, Bieber began hosting a new TBS show Drop the Mic with rapper Method Man, featuring four celebrities facing off in a series of rap battles. As of 2020, the show had been broadcast for two seasons but had yet to be renewed or cancelled for season three.

Personal branding​

In 2016, Bieber collaborated with clothing brand The Daily Edited, promoting a handbag capsule collection labeled as #theHAILEYedited collection. In the same year, she announced a collaboration with UK footwear brand Public Desire using the hashtag #PDxHB, and announced she would be launching her own make-up collection produced by Australian brand ModelCo.

In 2018, Bieber applied for and received a trademark on her name "Hailey Bieber" for commercial purposes. Her request to use the trademark Bieber Beauty was denied due to Justin Bieber having ownership of that trademark.

On June 15, 2022, Bieber launched a skincare brand, called Rhode, after her middle name.